News Corp Australia, a dominant force in the Australian media landscape, boasts an extensive network of newspaper titles spanning the nation. These publications, while varying in focus and target audience, contribute to a significant portion of news consumption across the country. Here’s a synopsis of key titles and their coverage areas:
National:
- The Australian: A national broadsheet providing in-depth coverage of national and international news, business, politics, and culture.
Metropolitan:
- Sydney: The Daily Telegraph (Sydney and NSW), The Sunday Telegraph (Sydney and NSW – Sunday edition)
- Melbourne: Herald Sun (Melbourne and Victoria), Sunday Herald Sun (Melbourne and Victoria – Sunday edition)
- Brisbane: The Courier-Mail (Brisbane and Queensland), The Sunday Mail (Brisbane and Queensland – Sunday edition)
- Adelaide: The Advertiser (Adelaide and South Australia), Sunday Mail (Adelaide and South Australia – Sunday edition)
- Perth: The West Australian (Perth and Western Australia), The Sunday Times (Perth and Western Australia – Sunday edition) – Note: While Seven West Media owns The West Australian, News Corp. has a significant stake and influences its direction.
- Hobart: The Mercury (Hobart and Tasmania), Sunday Tasmanian (Hobart and Tasmania – Sunday edition)
- Darwin: Northern Territory News (Darwin and Northern Territory), Sunday Territorian (Darwin and Northern Territory – Sunday edition)
- Canberra: The Canberra Times (Canberra and ACT) – Note: While not directly owned by News Corp., it’s often considered part of their broader network due to content sharing and market influence.
Regional:
News Corp also publishes numerous regional newspapers throughout Australia, catering to specific local communities. These titles vary greatly in size and frequency, focusing on local news, events, and issues. Examples include:
- Cairns Post (Cairns and Far North Queensland)
- Townsville Bulletin (Townsville and North Queensland)
- Gold Coast Bulletin (Gold Coast and South East Queensland)
- Geelong Advertiser (Geelong and the surrounding region)
- The Chronicle (Toowoomba and the Darling Downs)
This network of metropolitan and regional newspapers, combined with their national flagship title, gives News Corp a substantial reach across Australia. Their publications offer advertisers a range of options for targeting specific demographics and geographic locations, from broad national campaigns to highly localized community advertising.
Buying advertisements across this network is an area of expertise of Press Ads. It is important to understand discounts that are offered across multiple day and multiple paper buys. The best day of publication and sections within each paper are important to take into consideration before advertising. We offer free expert advice to assist clients in making these decisions.