Employment Advertising in newspapers

Employers have been using newspapers to source candidates and Jobseekers have been using newspapers to find jobs for over a hundred years. Newspapers are highly effective in targeting many types of candidates. Certain newspapers have a long established history and are a key place that candidates visit. Key employment newspapers include:

The Australian – This newspaper is the place to advertise high level public service, council and ‘not for profit’ roles. The Saturday edition is the major one candidates buy.

The Age (Melbourne)/ Sydney Morning Herald (Sydney) – The My Career section contains many council advertisements, school appointments and health sector positions. The front pages of the Age are also utilized by recruitment consultants and other organisations to advertise their senior management and board positions. .

The Financial review – This newspaper specializes in senior financial positions and also has a specialty legal recruiting section.

Herald Sun (Melbourne/ Daily Telegraph (Sydney) – Strong sections for construction, transport and logistics, trades, services and health positions .

The Courier Mail/ Adelaide Advertisier/ Northern Territory News/ West Australian/ Hobart Mercury – these metropolitan mastheads service the major Australian cities in which they are circulated. All include a broad range of job sectors advertised and are read by a broad cross section of candidates.

Regional Metro newspapers – All the major regional cities across Australia have strong newspapers that act as an important channel to recruit candidates. They contain many health and community service positions and are a key channel for national enterprises to recruit local staff. Examples are: Canberra times, Illawarra Mercury, Newcastle Herald, Geelong Advertiser, Launceston Examiner, Cairns Post, Sunshine Coast Daily, Centralian Advocate. These papers take in the major city on which they are centered, but also cover a large radius of satellite towns.

Local Newspapers – All the major metropolitan areas in Australia are serviced by a network of newspapers that cover their CBD and metropolitan areas. These local papers are most useful for recruiting local candidates that live within the particular local papers coverage.

Rural Newspapers – Finally we have across Australia a web of hundreds of rural newspapers that service almost every town across Australia. These papers are ideal for rural and country recruitment. .

Employment advertisements are highly effective but need to be well designed. The job title should be prominent and the job benefits highlighted. Skill and personal requirements and a brief of the job are useful.

We are able to assist you in choosing the best publication for your job advertisement and designing an effective layout to catch the candidates eye. It is important to choose the best publication day to ensure you are in the largest circulation day where other ads will appear. Its also crucial to choose the right employment classification and position for your role. .

The death of newspaper employment advertising has been greatly exaggerated. For key candidate groups and for targeting geographical areas, it is still a highly effective way to get fantastic candidates.

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