The advantages of using a copywriter to compose your recruitment advertisement or public notice may not be immediately obvious. Utilising clear and concise language, and restricting content to that which is core and central, can increase the effectiveness of the advertisement and save you money.
Employment advertisements are best written in the second person, present tense. Such writing is more direct and personal. Utilising a clear structure, emphasizing the benefits of the role and stipulating key personal and skill prerequisites keeps your advertisement concise and relevant. Job title should be front and centre, together with a high resolution logo. The use of colour should maximise the space and redundant information kept to a minimum.
Notice advertising is also capable of being optimised by utilising a copywriter. Here information can be better structured and other techniques used to best take advantage of the space available.
Please ask us about our copywriting services and how they can improve your advertisement.
