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There are hundreds of newspapers across Australia, choosing the best one for your advertisement depends upon the audience you wish to reach and the type of advertisement you are placing.
If you are after a broad national audience then placing an advertisement into one or more of Australia’s major metropolitan newspapers may be the best approach. All Australia’s capital cities are serviced by a major newspaper and Melbourne and Sydney have two major metropolitan mastheads. These papers are The Sydney Morning Herald (Sydney) and Daily Telegraph (Sydney), The Age (Melbourne) and Herald Sun (Melbourne), The Courier Mail (Brisbane), The Adelaide Advertiser (Adelaide), The West Australian (Perth), Northern Territory News (Darwin) and The Hobart Mercury (Hobart). All these publications have strong Early General News sections in which to place marketing advertisements for goods and services, and strong classifieds sections in which to place employment, tenders and public notices. In choosing between the two alternative papers in Melbourne and Sydney, the Herald Sun and Daily telegraph have the largest readerships and attract a broad audience demographic. The Age and Sydney Morning Herald have a strong readership but attract a more inner city progressive AB demographic audience.
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In addition to these options, The Australian is a national newspaper that has particularly strong audiences within NSW, Qld and WA with lesser but significant readership in Vic and S.A. The Australian attracts an well educated and high income demographic. As such it is well suited to certain premium brands and is also a great way to reach Australia’s business, Government and ‘Not for profit’ senior management and leaders. It can be utilised to a supplement to the above metropolitan newspapers, or as a single targeted strategy to reach a specific national audience.
Advertisers wishing to reach specific geographical or business sector audiences may also consider several well established niche publications. The Australian Financial Review is a key newspaper to Australia’s financial, legal and broader business sectors. It is a key platform for business to business advertising, reaching an audience of senior financial, legal, & banking staff, industry leaders and business owners. It provides an unique environment for niche marketing of relevant goods and services and for premier brands targetting high income individuals and businesses. The Weekly times and other related papers provide an avenue to target Australia’s rural and farming communities. With a geographically diverse community linking readers with common interests and needs, these papers are a clever means to reach country people living in towns and rural communities. There are a plethora of other publications that allow the targeting of audiences with other niche interests.
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Outside of the major metropolitan cities of Australia are a growing number of regional metropolitan areas. These regions are eached serviced by newspapers that link communities across regions centred on major Australian regional cities. These papers enable advertisers to target key regional communities where they may have specific advertising objectives. Each of these newspapers contains news and other content that is tailored to the local community and therefore these newspapers are the hub of life across the region. The major Australian regional metropolitan newspapers are:
Qld: Gold Coast Bulletin, Sunshine Coast Daily, Toowoomba Chronicle, Rockhampton Morning Bulletin, Townsville Bulletin, Cairns Post.
NSW: Newcastle Herald, Illawarra News, Canberra Times, Wagga wagga Daily Advertiser,
VIC: Geelong Advertiser, Bendigo Advertiser, Latrobe Valley Express
TAS: Launceston examiner, Burnie Advocate,
NT: Centralian Advocate
Another category of newspapers are local or suburban newspapers. Based across the suburbs of Melbourne, Sydney, Brisbane, Adelaide and Perth, these newspapers enable advertisers to reach a local suburban audience. Melbourne and Sydney are broken up into approximately 20 different areas that can be individually accessed by advertisers. The audience tends to be older and female, although the demographic reach is greater as this audience is a major influencer for other audiences. These newspapers are ideal advertising channels for local businesses to target local people. The buying if advertising space in these publications is more complicated in that groups of newspapers can be bought, and sizing is modular. These papers are a common platform for real estate and notices for local residents. .
The final category of newspapers are rural newspapers. Containing literally hundreds of titles across all the small cities and communities across Australia, these newspapers are perhaps the only way for advertisers to reach specific towns and cities. Often it is hard to locate these small publications and even harder to get your advertisement formatted and placed. We have expertise in dealing with the hundreds of rural newspapers and are happy to assist you in having your advertisement placed into any one or more of them.
It is perhaps also worth mentioning here that Australia has a large number of foreign language newspapers and of course there are thousands of newspapers overseas that could meet an advertising objective that you may have. We are also able to access any of these domestic or foreign newspapers and assist in making the process of advertising in them easy.
To summarise, we are experts in newspaper advertising in all of its forms. We can access any newspaper and assist you in constructing any advertisement. Let us do all the legwork and place this immense advertising network at your fingertips. You will save yourself countless hours and cost. This is our guarantee to you.
